September 14, 2010

WHAT’S IN A NAME – HOW A GOOD POST TITLE CAN MAKE OR BREAK THE SUCCESS OF YOUR POST







Would “Gone With the Wind” have been as huge a success had it been titled “A Story From The Civil War”? Would we be as enamored with S’mores if they were called “Graham Cracker Sandwiches”? Ever heard of the film, “Can Hieronymus Merkin Ever Forget Mercy Humppe and Find True Happiness?”. With a name like that it’s no surprise that this 1969 musical film has remained in relative obscurity. So, WHAT’S IN A NAME? Well, when it comes to SEO and drawing readers to your blog, a well crafted title can mean a great deal. 




GOOD POST TITLES ATTRACT READERS 




GOOD POST TITLES INCREASE SEARCH ENGINE VISIBILITY 

WHEN CRAFTING YOUR POST TITLE, TAKE THE L.E.A.D.

1. LENGTH: Keep it short & sweet. The most effective titles are often the simplest.
2. ENGAGE: A title that asks a question or promises to teach, inform, or give something of value can be a powerful way to draw in the potential reader.
3. APPEAL: Use yourself as the litmus test ~ Would you be enticed to click on your post’s title? Your title should be compelling, with the power to grab an audience.
4. DELIVER: Be sure to deliver on the promise of your post title with solid content that is relevant and original.









For DAY 3 of the Back to Blogging Challenge at SITS, the challenge is: 
“RE-UPLOAD A POST WITH A TITLE THAT YOU ARE PARTICULARLY PROUD OF AND EXPLAIN WHY” 



From my own archives, I’ve chosen to re-upload the following post: 



I’m pleased to be leading today’s discussions in the SITS Blog Frog Community (click to visit) on the subject of POST TITLES. Please hop on over and jump right in to any and all of today’s featured discussions: 




10 comments:

  1. Thanks Jenn! Wasn't sure exaclty what to be looking for. Nixed a few ideas and back to playing with a few of my original ones! :>

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  2. Title is everything! It grabs the attention of the reader and makes them want to proceed. It is not always easy to come up with a title but it is certainly worth the effort.

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  3. I lose in the short and sweet title category. I like something intriguing when it comes to titles...maybe even odd.

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  4. passed by from SITS- thanks for the tips I am not good with titles myself haha and seem never to bother maybe I will try a bit harder

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  5. Great post. Really informative. I never do any of those things. LOL I usually just try to be funny. That probably isn't the best plan.

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  6. Thanks for the tips and the comment on my blog.

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  7. This is a great post - smart, short and sweet. No wonder you're leading the discussion! And that banana biscotti looks heavenly.

    Thanks a bunch for your comment on my SITS day. Actually 10 Trophy Mums is a post title I'm proud of and I'm glad it struck a chord with quite a few.

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  8. Excellent tips! This activity convinced me that I need to pay more attention to crafting my titles!

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  9. Thanks for the TIPS- much needed by the way! I actually read your banana biscotti post a couple days because the same thing happens in my house. I bookmarked your recipe and will be trying it- had everything but the chocolate. Will be making a trip to Trader Joes soon and guess what is on my list :) Also thanks for the visit to my site-made my day!

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  10. Sometimes, I find it more difficult to come up with a title that to write an entire blog post. I like the LEAD approach you mentioned.

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